“Half the money I spend on advertising is wasted;
the trouble is I don't know which half."

- John Wanamaker, Marketing Pioneer
and Owner of the First Department Store in Philadelphia

Stop Guessing About Your Marketing Results

Use Our Key Marketing Metrics System and Be Sure of the Answers

Figuring out how well your marketing is working for your business is a key to your success.

Marketing campaigns cost a great deal of money yet few businesses really know how well they’re contributing to their bottom line.  As John Wanamaker notes above, the problem is figuring out which half of your marketing budget is being wasted.

We can help you.

With our 3-step marketing metrics process will clearly show whether your bottom line has improved, how much was contributed by each campaign and even where opportunities still exist.

Our 3-step marketing metrics process works… and it won’t cost you a fortune.

We can help you improve your bottom line by finding hidden profits as well as help you to increase your Return on Investment (ROI).  Your results will be measured regularly so you’ll know what’s working and what’s not working.

We also can help you determine if the marketing company or that freelance copywriter you hired are providing value. Our analytics will show you whether you’re getting your money’s worth and if it is really making a difference.

We will teach you which elements are the most critical to achieving your goal, whether it is social media chatter, SEO rankings, inbound links or even a blog or monthly newsletter for your specific case. Each plan is unique to the client yet the process is the same… and can be done in 3 easy steps.

What Is the Definition of Marketing Metrics?

Unless you have a way of measuring your results, it would be like watching a sporting event without knowing what the score is or who’s playing.

Marketing metrics means tracking and analyzing key pieces of information in your marketing to see if you’re getting the desired results.

Simply put - it measures whether or not something is working.

The process includes capturing and tracking important, specific data…your data.

We study and analyze this data looking for trends…trends in your customers’ behavior… indicators that tell us how your prospects are thinking and managing their way through your promotions… whether it’s your website, Facebook page, blog post or whatever other marketing vehicle you’re using.

Once this is discovered, we can help you put together a campaign that really works.

What Are The Key Marketing Metrics?

You need to know what effect your advertising is having on your business. The last thing you want to do is waste valuable resources on something that’s not bringing in the results you want.

There are 4 basic Marketing Metrics you should be concerned about:

  1. Response Rate: How many people actually responded to the campaign?
  2. Sales Response Rate: What was the sales conversion rate of those who did respond?
  3. Revenue: How much revenue was generated by the effort?
  4. ROI: What was the Return On Investment for this campaign?

There are many ways to compile this information and many methods of capturing the right data. This is where we will help you. We’ll work with the numbers so you don’t have to.

You decide what your goal is and we’ll help you get there.

We Help Your Business Improve Your Results
and Meet Your Business Goals

First we’ll strategize with you to identify a goal. Why?  If you don’t know where you want to go, then you won’t know when you get there.  Initially we can start with one goal and then build from there.

Your goal can be as simple as selling 1,000 more memberships, or getting 30% more customers to click through.  Or perhaps your goal will be more complex such as figuring out why there is a 30% abandon rate for your shopping cart. We’ll work with you to figure it out.

Just 3 Easy Steps to Marketing Analytics Success

The process is very simple.  The 3 steps are:

  1. Determine your goal and what actions are needed to meet that goal.
  2. Create a marketing campaign written for your “ideal” prospect which supports your goal.
  3. Track the results and analyze the data from the marketing campaign against the goal to see what’s working and what’s not.

How to Get Started

This is the easiest part. To get started on measuring your performance, just contact us and we’ll do the rest. We’ll work with you to determine where you are now and how to get to where you want to be. We’ll create a plan just right for you and your business.

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